Process
Our website design and development process.
A structured website design and development process, from discovery and pricing through launch and ongoing managed support.
Lifecycle
From discovery to managed support
Every phase has a clear purpose, with scope approved and the build fee paid before development begins.
Step 01
Discovery & Fit
We learn about your business, audience, current website, goals, content, and technical requirements.
Step 02
Scope & Proposal
We define the solution, deliverables, monthly plan, and one-time build fee in a written proposal.
Step 03
Design & Development
Once the build fee is paid in full, we design and develop the experience with structured review points.
Step 04
Quality Assurance & Launch
We review content, responsive behavior, forms, links, performance, and deployment readiness before launch.
Step 05
Managed Support
Your monthly plan covers hosting, maintenance, technical support, and the update hours included in your tier.
The Socialocca Process
AI is a tool. Judgment is the job.
Yes, we use AI tools, the way a carpenter uses power tools. Anyone can generate a website now. Knowing what to build, building it so it lasts, and taking care of it after launch is what you're hiring us for.
Planning
Prompted: Starts from a prompt and whatever comes out first.
Socialocca: Hours of planning before any code: where the business could grow, what it will need next year, and what it should never be locked out of.
Sign-in and accounts
Prompted: Whatever login the tool defaults to, if any.
Socialocca: The right sign-in for your customers: Microsoft for business teams, Google for public products, Twitch or TikTok for creator tools, or none at all.
How it's built
Prompted: One generation, shipped as is.
Socialocca: 100+ reviewed iterations on separate branches, each one tested and checked before it reaches your live site.
Where it lives
Prompted: Wherever the generator hosts it.
Socialocca: Deployed on the right platform for the code and the job (Vercel, Lovable or Base44), chosen during planning.
Your brand
Prompted: Generated logos, stock-looking art and the same fonts as everyone else.
Socialocca: Fonts and colors chosen for your business, with our own tools like Shapeshifter and Fontora. Where AI helps with a single element, it's redrawn as a vector and recolored by hand.
How it looks
Prompted: The same layouts, gradients and phrases as every other prompted site. Visitors can tell.
Socialocca: A boutique visual system designed for your business, with real interaction and motion. None of our sites look like they came out of a chatbot.
Security
Prompted: Whatever the model wrote, rarely checked. Exposed keys and open databases are common.
Socialocca: Multiple review passes and security checks on every change, by a person who knows what to look for.
When something breaks
Prompted: Back to the prompt box, hoping the next answer fixes it without breaking something else.
Socialocca: We find the cause, fix it properly, and make sure it stays fixed. You send a message; we handle it.
After launch
Prompted: Nobody watching it.
Socialocca: A person monitoring security, uptime, costs and updates every month, on a managed plan.
Thinking of doing it yourself with AI?
You can, and for a very simple site it may be all you need. We respect that. For a business that depends on its website, here's what we've seen happen, again and again.
01
You'll spend your time fighting the model
Most people use cheaper, third-party AI builders, not the best models. Every few edits, something comes back confidently wrong: a feature quietly removed, a page broken, code that looks right and isn't. Untangling it takes longer than it looks.
02
When it breaks, you're on your own
If you don't know how the code works, you can't fix it. You can only ask the AI again and hope. We've cleaned up after enough cheap AI-built sites to know how often that goes wrong.
03
It ends up costing more
Subscriptions, credits, hosting, and the hours you lose to it add up. Then the site still has to be rebuilt properly. Cheap at the start is rarely cheap by the end.
04
AI made security more work, not less
The same tools that build sites quickly also help people find weak ones quickly. So we run more checks than ever, use AI to strengthen our own security systems, and never leave an AI agent in charge of your site unattended. Staying ahead of this is our full-time job.
Every original idea, every decision about your business and every line that reaches your live site is directed and reviewed by a person who has been doing this since 2017. That's the difference between a website that looks finished and one that's built to grow with you.
Custom code
Why custom development works for growing businesses
A tailored approach provides greater control over design, performance, integrations, ownership, and future improvements.
01
Tailored to Your Business
The structure, functionality, and design are based on your audience and goals rather than a predetermined template.
02
Performance-Focused
Thoughtful implementation, optimized assets, and a modern delivery stack support fast, reliable experiences.
03
Portable Project Code
Once the full build fee is paid, your project-specific code is yours, and can be handed off and maintained outside a proprietary page-builder platform.
04
Search-Ready Foundation
Semantic structure, metadata, structured data, responsive design, and performance are considered throughout development.
Tech stack
Built with modern, maintainable technology
We select established web technologies that support responsive interfaces, reliable performance, maintainability, and efficient future updates.
React
Component-based UI library used by Meta, Airbnb, and Netflix. Enables reusable, interactive interfaces.
TypeScript
Adds type safety to every line of code, catching bugs before they reach your users.
Tailwind CSS
Utility-first CSS framework for pixel-perfect, responsive designs without style bloat.
Vite
Next-generation build tool that delivers instant development feedback and optimized production bundles.
Responsive design, component architecture, and optimized builds are standard on every project.
Integrations
Integrations that support your workflow
Connect payments, email, analytics, scheduling, automation, CRM platforms, and other supported services to your website or application.
Payments & Commerce
- Stripe
- Shopify
- Square
- PayPal
Email & Marketing
- Mailchimp
- ConvertKit
- SendGrid
- HubSpot
Analytics & Tracking
- Google Analytics 4
- Tag Manager
- Meta Pixel
- Hotjar
Scheduling & CRM
- Calendly
- Acuity
- HubSpot CRM
- Salesforce
Automation & Workflows
- Zapier
- Make
- Webhooks
- Custom APIs
Custom Development
- REST APIs
- GraphQL
- OAuth
- Third-Party SDKs
Integration feasibility, security requirements, timeline, and pricing are confirmed during project scoping.
Security
Security and performance from the start
We consider secure implementation, dependency health, responsive performance, and reliable delivery throughout development and ongoing management.
HTTPS Everywhere
Every site ships with SSL certificates and enforced HTTPS connections.
Secure Authentication
When your site needs user accounts, we implement industry-standard auth with encrypted credentials.
Environment-Managed Secrets
API keys and sensitive data are stored in secure environment variables, never exposed in client code.
Dependency Auditing
We regularly audit third-party packages for known vulnerabilities and keep dependencies up to date.
Performance Optimization
Lazy loading, code splitting, image optimization, and minified bundles for the fastest possible load times.
Global CDN Delivery
Your site is served from edge servers around the world, so it loads fast no matter where your visitors are.
After launch
Ongoing support after launch
Your website needs regular attention to stay accurate, secure, and effective. Managed plans provide a dependable way to handle maintenance and eligible improvements.
Smaller content and design updates can be submitted through your plan. New pages, major redesigns, advanced integrations, and substantial functionality receive a separate project scope and estimate. Compare plans.
- Content updates
- Image replacements
- Minor design refinements
- Technical maintenance
- Performance tuning
- Analytics support
Next step
Plan your website or application with confidence.
Share your goals and we will send a written proposal with your build fee and the right monthly plan before any work begins.